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How is local SEO different from SEO?

Here's the difference. While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. SEO and local SEO use many of the same strategies.

The local pack and Google My Business are prominent featured listings that are on the top and right side of the search results page. Local SEO also impacts your ranking in the main search results below the local pack. Now that you understand how local SEO works, you’re probably wondering what it takes to beat out your competitors and use search engines like Google as a way to attract new customers to your business. The goal of a local SEO campaign is to make Google want to link to your website when people search for your services.

Citation Building

Learning how to create relevant and engaging reports will help you to produce fantastic insights for your clients that prove your worth. If you’re a marketer working with local clients, then creating reports to document your progress is essential. This is a simple way to keep clients up to date on your actions as well as to demonstrate your value. As well as structured citations, there’s also an SEO benefit to unstructured citations. https://stlouislocalseo.com/ are mentions of your key business data—such as NAPW—on a web page, but where the information isn’t deliberately grouped together. Say you sell shoes out of a storefront in Cincinnati, and you have an online store. Of course, you want customers from your neighborhood to walk in and purchase shoes at your store. They will help grow your business locally and boost brand awareness at home.

Build And Grow Stronger Relationships On Social

Businesses that have a physical location and serves customers in a service area . There are several types of businesses that can take advantage of a local SEO strategy to reach their audience. If you run a pizza delivery restaurant, use the "pizza delivery" category so that Google knows to place your business in "pizza delivery" searches when local consumers are looking. To make things even more complicated, those four sources get their information from hundreds of online business directories. In other words, local SEO could be the key to staying relevant and growing your business. While there is a difference between SEO and SEM, they are related. Using organic methods to rank your site is SEO—it’s a form of SEM.

How Local Seo Is Changing

Specifically, you want to see where you rank in The Map Pack. With that out of the way, let’s see how to track your local SEO rankings. I’ll show you how Google ranks businesses in The Map Pack later in this guide.
In a competitive industry/geography, your competitors are experts when it comes to these core areas. You must look beyond the basics if you want to stand out from the pack. Wondering how doorway pages affect your website's search visibility? local search engine optimization A great way to minimize the impact of a few negative reviews is to dilute their influence with a large collection of positive reviews. In 2019, negative reviews accounted for only 12% of the reviews processed in Widewail’s technology platform. Although negative reviews are a normal part of doing business, in high quantities they will negatively impact your star rating. As with any marketing efforts, it is important to set a baseline of local SEO.
If you only have one location, creating an “About Us” page that focuses on local, relevant information is essential. For example, if you have a florist shop, your “About Us” page is the perfect spot to mention your shop’s involvement in supplying the flowers for any parades in your town or city. This confirms that you have to optimize your website for mobile to be a player in local SEO . A 2018 Stone Temple study that looked at 2017’s mobile vs. desktop trends found that the shift to mobile is occurring faster than expected. Check out our pre-recorded presentation to learn how Moz Local can help you increase your online visibility and drive more traffic - online and off. Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for your brands. Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking , how spam is running wild , and more. BrightLocal is a comprehensive SEO tool suite specifically built for local business marketing needs. Avoid the common mistake of only including the NAP within an image -- images can't be crawled from search engines like HTML text.