It provided digital entry to bundles of lots of of journals at a time: a university would pay a set price each year - based on a report based on freedom of knowledge requests, Cornell University’s 2009 tab was just wanting $2m - and any student or professor could download any journal they wished by way of Elsevier’s website. Universities signed up en masse. Those predicting Elsevier’s downfall had assumed scientists experimenting with sharing their work at no cost online may slowly outcompete Elsevier’s titles by changing them one at a time. In response, Elsevier created a swap that fused Maxwell’s 1000's of tiny monopolies into one so large that, like a primary resource - say water, or energy - it was not possible for universities to do without. Pay, and the scientific lights stayed on, but refuse, and up to a quarter of the scientific literature would go darkish at anybody institution. It concentrated immense energy within the arms of the most important publishers, and Elsevier’s income began another steep rise that might lead them into the billions by the 2010s. In 2015, a Monetary Times article anointed Elsevier “the enterprise the web could not kill”.
 
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