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optimization is a method that guarantees a site's relevance content and provides a pleasant user experience In the past, this involved placing keywords in a variety of places within the page's content The most effective strategies for on-page optimization are focused on integrating keywords in the text in an appropriate and natural manner The aim is to create interesting and unique pages that offer a positive experience for the visitors This means avoiding duplicate content and making sure the page structure is correctly structured It also requires analysing competitor websites to find new opportunities for improving search engine performance In addition, it's important to identify the most critical mistakes and fix them first, since they have a greater impact on page quality and rankings A trustworthy SEO firm will understand the needs of your business and industry They will also have a strong understanding of the algorithms for search engines and the digital habits of consumers that 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