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These targets could include companies in your industry, publications that cover your industry or news websites that are relevant to your field. Content creation Content creation is the process of writing editing, publishing, and distributing information to be used in any form, like videos, blogs and social media posts, advertisements, email campaigns or other forms of promotional and marketing materials. It's an essential component of any digital marketing strategy, and businesses need to have writers who are able to create and manage and publish regularly on a consistent schedule. Content creators can be employed in a variety of fields including individual influencers and bloggers to companies with a specific product or service to promote. They can be paid on a freelance basis , or employed as full-time employees. Content creators who are successful are usually able to find new ways to approach subjects and angles that haven't been considered before. 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