What is Website Optimisation Website optimisation is the process of making your site more appealing to search engines and real people This can be done in several ways, depending on your business's needs The first step is to decide what your goal is It will depend on the nature of your business, but it must be clear and quantifiable Content Delivery Network CDN A content delivery network CDN is a group of servers which work together to provide websites to users at high speed The servers are located in a variety of locations around the globe known as points of presence They cache copies of media files and websites so that they can be delivered to users more quickly than if the data was directly from the origin server This eases the load on the original website and provides users with a better experience customers A good CDN service will provide many different services to help you increase the performance and efficiency of your website This includes web hosting, caching, web optimization, and security services These services are essential to achieving the fastest possible loading speed for your website They can also help you manage traffic and ensure that your site is available during peak periods Online shoppers expect a quick and reliable experience https//wwwsickseocouk/category/search-engine-optimization-seo/ can result in frustrated customers, reduced sales and brand loyalty A study conducted by Amazon and Google discovered that a site's conversion rate drops 7 if it takes longer than 3 seconds to load In addition, Google has announced that mobile users will be penalized for websites with slow page loads A CDN can reduce your bandwidth costs, in addition to increasing the speed of delivery of content A CDN can deliver dynamic content, which requires more resources than static content A CDN can handle more traffic than an origin-server Some CDN providers also provide real-time analytics for websites that analyze and report on site metrics This helps web and app developers optimize content for users and make informed decisions about marketing and customer acquisition They can also protect web applications by detecting DDoS and reducing it A CDN can enhance the user experience for any website, but it's most useful for businesses with broad geographical reach or large web applications that are resource-intensive Websites that load slowly pose the most significant threat to these businesses therefore a CDN makes sense Sitemaps Sitemaps are a key component of optimisation of websites They assist crawlers to locate and index pages of the website However, they should not be used as a substitute for keyword optimisation or other SEO techniques A sitemap is one of the most effective methods to get top rankings in search engines A sitemap is a file that contains all the URLs that make up your website It can be either XML or HTML XML sitemaps are optimized for use by robots, while HTML sitemaps are made to be used by humans XML sitemaps are a structured list of information contained in standard tags that form an outline of key and value pairs HTML sitemaps comprise of graphic hyperlinks on the page that are meant to guide users XML sitemaps can also indicate to search engines which websites are more important in comparison to others This allows them to crawl your website faster and more efficiently You can also specify the priority of each web page You should not include URLs that redirect to canonical version of other URLs since this could confuse Google Also, you should avoid adding duplicate content to your XML Sitemap Google Search Console should receive the sitemap in order to ensure it is properly index This is particularly crucial for websites that sell products, as it will help them identify problem pages and correct them For instance, if you have a category that has multiple pages for the same product, you must eliminate them from your XML sitemap and mark them as "noindex and follow" This will prevent Google from spending its crawl resources on duplicate content Also, you should ensure that your XML Sitemaps to a minimum Large sitemaps may take longer to load and slow down your website In addition they are often difficult to maintain Schema markup Schema markup can help search engines to better understand your content It is used to tag your site's pages with structured data, which then allows Google and other search engines to show rich snippets of content in organic results This can increase the number of clicks you get and aid in ranking higher in SERPs Schema markup for your website is simple Use a schema tagging program and choose the data type you'd like to markup The microdata can be copied and pasted into your CMS or into the source code, depending on the way your website is managed Certain tools also allow you to preview the HTML and some even provide the proper syntax for the microdata There are a myriad of different kinds of schema markup, and it's essential to select the appropriate one for your page For instance, using the wrong type of schema for a recipe site could result in incorrect information being displayed It's also important to avoid using duplicate information There are certain schema types that are vital to most small and medium companies Organization schema, for example allows you to incorporate important information about your company into a knowledge section that is displayed on results pages of search engines Then, you can utilize the schema markup tool to determine how your website will look using the new markup Schema SEO can also make your website more visible in voice searches and devices that are voice-activated In fact, a SEMrush study revealed that the majority of responses provided by voice searches were tagged with some form of schema It's important to optimize your site for voice search results Schema is among the simplest and most efficient SEO methods available, however it's not widely utilized by websites Implementing it can significantly increase your search engine ranking and user experience It's a great way to gain an edge over your competitors And if you don't have time to do it yourself, you can utilize tools like Rank Math to do it for you Keywords Keywords are the foundation of any website optimization They help search engines understand the content of a website and determine the best way to rank it for related searches They are also crucial for ensuring that your content is relevant to your audience Utilizing the right keywords can boost the number of visitors to your website and increase conversion rates Finding the best keywords isn't always easy Consider the intent of the user as well as search volume and competition when determining the most effective keywords Before making any changes to a website, it is crucial to conduct tests and audits in order to identify problems This will ensure that your new optimization efforts don't harm the user experience or create other problems Some common areas to test include SEO as well as page speed and mobile usability You can make use of free tools to improve the user experience and discover possible issues on your site Different kinds of businesses have different goals for their websites eCommerce websites, for instance, want to maximize conversions, as well as average order values AOV Website owners can use A/B tests to optimize their homepages for these goals This can lead an increase in revenue and sales It's important to also consider the structure of a website when optimizing it Website optimization can impact everything from the way content is arranged to the navigation of the website This is known as on-page SEO and can make an enormous difference in your rankings Optimizing your on-page optimization could increase the rank of your website by as much as 26 points within just three days Looking for keywords that your competitors aren't targeting is one of the best methods to optimize your website SpyFu is a useful tool to use for this This tool will let you know which keywords your competitors are using, as well as the ones they aren't It is also possible to pinpoint the keywords driving visitors to your competitors' websites Once you've identified the keywords driving traffic to your competitor's sites you can utilize them as part of your own SEO campaign