What Does a Search Engine Optimization Agency Do An SEO agency can provide a variety of services that can help your business achieve better visibility online These services include keyword research, content optimization and link building They also assess the overall performance of your website A legitimate SEO agency should be reviewing your Google Analytics data to identify any changes in your rankings or your traffic They should also track the performance of your competitors' websites On-page optimization There are a myriad of elements to the https//wwwsickseocouk/search-engine-optimization-seo/unlocking-seo-the-secrets-of-search-engine-optimization/ SEO process On-page optimization is the most basic aspect of SEO It is the process of ensuring that your site's content is crawled, indexed and understood by search engines This means tagging your pages, ensuring they're mobile-friendly and using the right keywords in your content Off-page optimization, on other hand, is the process of promoting your website through link building and other strategies that improve visibility and ranking within major search engine results pages SERPs These tactics are essential for any SEO campaign and can help you gain better rankings and more traffic to your site Optimizing your site's on-page pages isn't an easy task but it's vital to the success of your site Begin by identifying the pages that require optimization You can do this by examining the performance of the page in Google Analytics or by searching for keywords that do not bring in any traffic On-page optimization also involves making sure that your site's content is relevant to your intended audience and that you're focusing on the correct keywords This will ensure that your website is attracting the correct type of traffic and you're getting the most out of your content It's also crucial to optimize your content to the Rankbrain algorithm, which looks at the text and other elements to determine the quality of a webpage In addition to optimizing your content, on-page optimization could include improving page speed and fixing any mistakes on your site, and eliminating duplicate content A reliable SEO agency can assist you with all of this and more They will also provide you with a detailed report on the performance of your website and make recommendations for changes that can improve your search engine rankings This will give you a better chance of reaching the top of search results pages SERPs You will be able attract visitors who are more likely to become customers, clients, or a loyal audience This will increase your business's profits and help it adapt to algorithmic changes Off-page optimization Off-page optimization is a term used to describe activities that are performed outside the web page itself to boost search engine rankings This includes link construction, social media marketing and promotion of content Off-page optimization increases brand awareness and traffic, in addition to improving the visibility of a website It is a crucial component of SEO Traditionally, off-page SEO has been about the acquisition of links Now, it's about creating high-quality content that's worth linking to Imagine a pool filled with floating floaties websites and water links The more floaties your site has, the better it will rank This is why off-page optimization is now more crucial than ever Google's algorithm updates put more emphasis on high-quality content which can help your site stand out from the crowd It's also important to consider other factors that affect off-page optimization, such as social media mentions and brand searches These factors are not directly linked to your website's ranking, but they may give you an advantage in the race Brand mentions and branded search are so important, that Google has a patent for using them as a factor in ranking If you're trying to get your content featured by influencers or getting it published in an online publication, off-page optimization takes time and effort The rewards could be worth the effort To maximize the benefits of your off-page optimization, you must begin with an action plan Set goals that are measurable and specific and monitor your performance over time This will allow you to determine if your efforts are working While off-page SEO is important but on-page SEO remains the most important aspect of digital marketing It ensures that your website pages are optimized and easy to navigate for search engines It is the first stage to a successful website and a higher traffic Link creation social media marketing, link building and content promotion are the most effective off-page strategies The best way to implement these strategies is by using an agency for content marketing The agency will optimize your content to be found by search engines and promote it in order to generate traffic and lead generation This will result in a high ROI on your investment Keyword research Keyword research is a key component of any SEO campaign Without it, you can't be aware of what your visitors are searching for, and how to rank your website for those search terms It's also the basis for any content marketing strategy The right keywords can help increase organic traffic and bring in more qualified leads However it can be a challenge to determine which keywords are suitable for your company It should also give you several important metrics such as search volume, competition level and bid cost It should also offer the ability to study related keywords and search intent This will help you comprehend the full extent of your keyword research and the way your competitors are utilizing it A good keyword research tool will also inform you of how many searches are performed every month, and provide competitive analysis for each keyword you enter Ecommerce SEO requires a unique method of keyword research and targeting due to the fact that it focuses on bringing search engine traffic to an online store Ecommerce keywords are extremely specific and reflect the needs of customers at every step of the buying funnel Ecommerce keywords are also utilized by people from all over the globe, making it harder to find the right phrases for you You can accomplish this by creating journey maps or customer personas This can be done using customer personas and journey maps This information can be used to identify which keywords are most relevant to your business You should aim to choose keywords that are relevant to your business and your customers Keywords can be found using a keyword search tool like Ahrefs These tools will help you identify the most effective keywords for your company and help you optimize your site for these keywords They will also display the results of your efforts in terms of organic traffic, impressions and clicks You can also compare the results of different keywords to see which ones are performing best for your business Link building Backlinks are one of the most important factors in SEO They're a form of affirmation for your website and a signal to Google that your content is valuable and worth promoting The higher your site will rank on results of search engines and the more links it's got If you don't use the right SEO techniques, your links will have very little impact Learn how to get the most value of your link building efforts by using these tried-and-true methods A good SEO agency will be able to offer you a wide array of strategies to make the most benefit from your hyperlinks These might include creating resource pages, leveraging social media, and doing public relations These strategies should be based upon the type of site and its objectives An e-commerce website is unlikely to have as many backlinks as a news or blog website Resource pages, or pillar pages, are a very popular method to create links These are pages that provide a lot of detail on a particular topic and offer a wealth of information for readers They can also be a fantastic way of attracting link partners To create a resource page, you need to create an informative informational article or infographic that addresses frequently asked questions about your industry Then, post it on your website, with an url to the page Email outreach is another effective way to build links This involves reaching out to people in your field who might be interested in linking to you and soliciting them to link to your website There are several services that can help you do this, including HARO and Qwoted Finally, you can try listing your site in web directories But be careful - directories that are spammy could result in an Google penalty Search for directories with niches that link to relevant websites in your industry Link building is not something that can be accomplished overnight It requires effort and time however, it can be extremely successful A reputable SEO agency can help you get the most from your links and improve your ranking