How Content Marketing and Social Media Work Together While social media and content marketing might appear to be two distinct things, in reality, they are in fact a team Brands can maximize the impact of a huge piece of content such as a white paper or blog post by posting small portions of it on their social media channels A strategy can help you focus and optimize your efforts so that you make the most of each piece of content It also helps you avoid wasting time on vanity metrics and identify what matters to your company, such as brand awareness or website traffic 1 Identify Your Audience Social media marketing can be an excellent tool for building relationships with potential customers Before you can create the most relevant content for your audience you must first learn about them This will enable you to develop a strategy that is more likely to reach your goals and boost your bottom line The best place to start is to monitor who follows your company on social media and how often it interacts with your posts What are their areas of interest What kinds of information do they search for and why This information can help you identify similar users on other social media platforms You can also learn a lot about your audience by studying the content of companies in your industry What type of content do they create and share What kind of content works for them This will give some insight into how to create content You can also directly reach out to your audience via social media platforms to find out what they'd like to know from you ModCloth, for example often asks its customers to submit photos of them wearing its products The company then posts these photos on its social media pages This approach makes the brand feel more connected to its followers and can help drive engagement Once you've identified your target audience and devised a strategy for them then you can begin creating and sharing content Make sure you keep track of your metrics, but only those that are tied to your SMART goals and KPIs which you set in step 1 Be aware that not all of your content will be successful immediately - but you will eventually see the results if you're consistent and adhere to your plan 2 Create a Strategy You need a plan to grow your social media presence Posting random content with no purpose or strategy is not likely to help you gain new followers or convince them to visit your site or turn into a customer or client Instead, create a documented strategy for your content that you and your team can follow This will assist you in setting SMART goals, develop and share content frequently and evaluate your results Start by creating your social media marketing strategy using buyer personas or fictional representations of your ideal customers From there, think about the types of content that they like and the formats that work most effectively on each platform https//wwwsickseocouk/product-category/seo-tools-software/content-marketing/ and TikTok for instance, are great platforms for visuals such as short videos and photos Twitter, on the contrary, is best for posts that are text-based or linked Think about how you can utilize each platform in a unique manner to promote your brand For instance, Instagram is a great platform for fashion companies to showcase their distinctive designs and products Similar to that, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country Another way to increase engagement on your social media accounts is to invite your followers to interact with you through the use of calls-to-actions within your posts If you're running a giveaway or an announcement invite your followers to share it, tag friends or leave comments Remember that social media is an excellent platform to display customer comments and testimonials They can be extremely effective in gaining trust from your audience, especially when they are from social media users that recommend or use your product or service 3 Create Content You must create content that is relevant to your target audience to effectively promote your company through social media This can be accomplished by many different methods, including blogging, videos or podcasts, as well as infographics and infographics It is also crucial to think about the type of content that your audience would like to share and view For instance, research suggests that personal and plain fun content performs well on social media, while promotions and information score lower Once you have a clear idea of your target market and your marketing goals then you can start planning out the types of content you want to create Ideally, you should mix promotional posts with entertaining, informative or educational content This will allow your audience to get involved with your business and increase your chances of turning them into customers One popular method for creating content is to talk to thought leaders in your industry This is a great way to get insight into the newest trends and tactics within your particular field You can also promote your company by sharing the article on individuals' social networks Other common types of content include tips, tricks, and hacks, industry news updates, and other interesting tidbits that can be beneficial to your audience It is also advisable to incorporate images into your posts, as this has been shown to be more effective at getting attention and boosting engagement on social media It's also crucial to monitor the performance of your content and make any necessary adjustments For instance, if a type of content is performing poorly it may be necessary to alter the subject or direction from which it's being shared 4 Share Your Content If you've devised a strategy and created appealing content, it's crucial to share it on social media This is an excellent way to increase your reach and gain new customers Make sure that your updates are short and include catchy titles Don't forget to vary the type of content you post such as videos, images text, links and text are all good options It's also an excellent idea to get people interested in your content by posting it on various platforms at different times during the day This will help ensure that your content is reaching the highest amount of people you can You might also consider working with influencers or even running a contest This could be an excellent way to drive traffic and generate buzz for your brand Once your audience begins to see your site as a reliable source of information, they'll be more likely to engage with your content and ultimately become customers This is why it's important to focus on quality rather than quantity when you're marketing your content Another thing to remember is that If you're using a foundational content marketing strategy It's an excellent idea to share links to your long-form content on social media This will give your audience an idea of what they can anticipate and help them go to the entire article or blog It's not always clear why a certain content is shared more frequently than other content It's worth looking into the psychology of sharing to determine what may be driving people to share specific pieces of content This will help you develop a more effective marketing strategy in the future 5 Track Your Results It is crucial to keep track of the results after having created your content and then shared it You will be able to tell if your strategy has worked or if it is necessary to tweak it It is possible that certain platforms or types are more successful than others, or that certain kinds of content are more popular than others You can monitor your social media's reach and performance by using tools such as Mention or Hootsuite It is important to keep in mind the fact that just because you are sharing your content on multiple platforms, it doesn't mean that it's doing well Each platform has its own audience and its own best practices, therefore it is essential to tailor your content for each platform This way, you will avoid overdoing it and annoy your audience When analyzing your results, be sure to review every single one of the metrics that matter to you and your team Select metrics that align with your SMART goals and KPIs and make sure to distinguish them for the different social media platforms you are using With the right strategy and tactics, you can successfully combine social media and content marketing to improve brand awareness, drive web traffic, boost leads, increase sales, establish authority, and much more Take a look at this free guide from DemandJump for more details on how you can implement a successful strategy in content marketing It offers examples, tips, and more from companies similar to yours who have beat the algorithms and succeeded at content marketing Sign up to get your copy today