Etsy provides an invaluable way to reach an engaged consumer base, but in order to maximize your shop's potential it requires knowledge of Etsy keywords Keyword research tools like Sale Samurai can help increase your odds of ranking higher in search results Use Etsy product listings analysis and keyword identification services such as this to find relevant terms with low competition levels Keyword Tool Etsy is a platform for small independent businesses and individuals to sell handmade or vintage goods online As more people shop on Etsy, it is crucial that businesses use keywords relevant to their product that clearly and concisely describe its characteristics so as to increase sales on Etsy There are various tools available to you that can assist in researching and selecting the optimal keywords for your Etsy listings These tools use real-time Etsy search data to analyze and suggest keywords They also show which search terms shoppers commonly use; providing you with this data allows you to determine which are more cost effective to target and which should be left alone One of the most useful tools available is eRank This free and user-friendly platform gives you a list of Etsy searches related to your product that are most frequently performed by buyers, all without registration requirements or restrictions Furthermore, eRank also provides search engine optimization services for your site EtsyHunt is another useful tool, offering several unique features https//wwwincreasepodsalescom/etsy-seo/how-to-improve-your-etsy-seo/ filtering options help narrow your search, while its database contains over 51 million Etsy products Other tools include keyword explorer and niche keyword search engines - making EtsyHunt an indispensable asset to any Etsy seller Koalanda provides an efficient and comprehensive platform of tools for Etsy SEO, product and keyword research and competitor analysis It features an expansive library of search suggestions based on real search data to reach new buyers and increase sales while easily integrating with websites or other tools Marmalead is another invaluable tool, helping you discover product ideas and keyword tags from real Etsy search results, as well as analyze buyer engagement and seasonality trends Though not offering free trials, its affordable monthly subscription fee of just 19 makes this worth your while Keyword Research Keyword research involves discovering which search terms or phrases potential customers enter when searching for products and services online It is an integral component of SEO and digital marketing that can dramatically boost your online presence and traffic; finding relevant words with high search volume but low competition levels will allow your company to increase its online visibility and sales Understanding user intent is at the core of successful keyword research This means placing yourself in your target audience's shoes and understanding what they search for online; as well as providing you with new keyword ideas There are various tools available to aid this research process, but what matters most is using keywords with appropriate user intent that are optimized for your business Utilizing the appropriate keywords is key to increasing etsy shop SEO and making listings more visible in Google search results Use your research findings in titles, tags, and descriptions Place the most pertinent keyword at the start of each title for maximum impact; 150 characters of description should include all relevant keywords as well Lastly, be sure to add them as alt text on images for maximum exposure Keywords form the cornerstone of search engine optimization and digital marketing techniques, increasing SEO rankings, backlinks, and SERP rankings of your website when used effectively However, if your site ranks highly for certain keywords but still doesn't see enough visitors than expected, it could be that your content doesn't match what people are searching for; so regular keyword research and adjustment of content strategies to match what people search for may help create more targeted and relevant material which leads to leads and sales opportunities Competition With over 52 million sellers on Etsy, competition can be fierce To stay ahead, it's essential that you outwit them at their own game by researching keywords and understanding how they sell products One way is Sale Samurai which allows you to search a seller and see their entire catalog at once - including sales statistics and hidden features like tags For instance, searching "earrings" will bring up results showing how often sellers sold earrings, their average listing price per listing as well as when their item last appeared for sale Sale Samurai's Competition Tracker tool is ideal for keeping an eye on competitors in any niche you plan to enter or are already selling in Enter as many competitors as desired and see their rankings, top-selling listings and more In addition, two additional tabs allow you to track individual shops or keywords you wish to pursue Long-Tail Keywords Etsy sellers use long-tail keywords in product titles, descriptions, tags and shop sections to increase the chances that their listings will be seen by potential buyers who will then convert into paying customers Long tail keywords also help sellers stand out among competitors by emphasizing unique or differentiated features of their products To effectively target long-tail keywords, it is crucial that you understand what shoppers are searching for on Etsy Most shoppers tend to have an idea of what they need eg a gift for someone, clothing item or something to decorate their home but are often not specific with their search terms; for instance "birthstone ring for June" By including long-tail keywords in both your title and description you can increase the chance of making sales Researching long-tail keywords for your Etsy listings may take time and effort, but it will certainly pay off in spades Start off by entering your product name into the Keyword Tool and looking for search terms with low competition and good search volumes; next up should be finding related terms; finally compiling a list of potential long-tail keyword opportunities to use when writing titles, descriptions and tags Long-tail keywords allow you to target specific audiences with your products For instance, using the Keyword Tool you can enter phrases like "home decor" or "gift for friends" for more specific keyword suggestions Once you have an extensive list of potential long-tail keywords you can select which ones to include in titles and descriptions for titles/descriptions Avoid illegal keywords as these can result in your listing being flagged and removed from Etsy, confusing search engines, and leading to lower rankings for your listing Examples of illegal keywords would include words prohibited or restricted from sale such as ivory Marmalead is a free tool designed to streamline Etsy SEO keyword research faster and simpler It provides accurate search and engagement data on keywords for you to select the ideal ones for your Etsy listings, while suggesting new ones that might add more variety and creativity when listing titles and descriptions are written