Press Release Submission allows businesses to get their news in front of a wider audience. It also helps to gain PR backlinks and boost visibility on search engines.

Start with a strong headline that clearly conveys the main news angle or story. Then include a subheadline that expands on the main news point and provides context.

What is a press release?

A press release is an announcement of newsworthy information that is released to journalists. They are used to announce company events, product launches, funding rounds, or management changes. They can also be used to share new research or industry reports. Press releases are typically written in a standard format and include a brief summary of the news. They should be concise and contain only factual information.

Typically, a press release begins with media contact information (name, phone number, email address) for the PR person who wrote the release. Next, it includes the date and location. It should then start with a brief headline that summarizes the news in two or three words. Then it should include a sub-headline that explains the news in more detail.

A press release can be embargoed if you want to prevent it from being published until a certain time. This is important for big news or when you need to build up anticipation.

How to write a press release?

Press releases are an essential tool for securing media coverage, whether you’re announcing a new product or partnership or shedding light on a social issue. A compelling story, well-written and free of errors can help your brand achieve a wide reach and inspire people to take action.

Journalists receive dozens, if not hundreds, of press releases per day, so it’s important to make your release irresistible. Start with a captivating headline and add more context in the subheadline. Including a quote from someone who has a personal stake in the story can also add credibility and humanize your content.

Keep in mind that journalists are wary of overly promotional content and are looking for newsworthy angles that will resonate with their audiences. Be sure to connect your press release with current trends and industry developments that will interest readers. Then, use AP style to craft a professional, informative and readable document that will stand out among other press releases.

How to submit a press release?

There are many ways to submit a press release, but the most important thing is to make sure that it goes to the right people. Identify journalists and editors who might be interested in your story by reading local newspapers or examining trade publications. You can also call media organizations and ask for the contact information of their reporters or editors.

Once you have identified potential media outlets, write a press release and include the details of your news. Use a format that is familiar to your audience, such as headlines, paragraphs and bullet points. Be clear and concise, as you don't want to bore your reader.

At the end of the release, include a short company bio, the equivalent of an "About Us" section on your website. Also include your address, email and phone number. Be sure to offer additional information or interviews if the reporter expresses interest. Then, fax or email the press release to your potential media contacts.

Which is the best press release submission service?

There are many press release submission services available. Some offer a free service, while others charge per-release or subscription fees. Before choosing a service, it is important to understand what your goals are. For example, do you want to generate buzz around your company, announce new products or services, or build brand credibility? Once you know your goals, it is easier to find the right solution.

One of the best services is EIN Presswire. They provide a cost-effective way to reach journalists, search engines, and news aggregators. They also have a number of features that make it easy to submit and distribute press releases. Another option is PR Underground. They have a low price point and are able to reach local and national media outlets. They also have a feature that allows you to see what your press release will look like before submitting it. This helps ensure your press release is well written and contains a compelling hook.

Press Release Submission How to Get Your News Out to the Media

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