SEO is a critical component of digital marketing, and it’s important to have a solid understanding of the basics. This free SEO training course from HubSpot is perfect for beginners and offers a thorough curriculum that includes on-page and off-page optimization.

The course features evergreen videos, and the instructor provides additional resources for in-depth views of each topic. This makes it ideal for beginner SEOs who want to learn at their own pace.

Basics of SEO

There are many free SEO courses available for beginners who want to learn about the industry. Some are more comprehensive than others, but all can provide valuable knowledge for anyone who wants to get into the field. These courses will teach you the fundamentals of SEO and how to optimize your website for search engines. They also teach you how to use various free tools, such as Google Analytics and Google Search Console.

Some of these courses are offered by well-known experts in the field. For example, Brian Dean’s YouTube playlist and his skyscraper guides are a great way to learn about advanced techniques. However, you should be aware that learning SEO is a process, and not something that can be mastered in one day.

Keyword research is a crucial first step in any SEO strategy. It is the first step in determining how to target the right audience and improve your rankings. Then you can move on to on-page optimization and link building.

Off-page optimization

Off-page optimization is a vital aspect of SEO. While on-page SEO focuses on optimizing your web pages, off-page SEO is what search engines use to determine how relevant and valuable your content is. This includes backlinks, social media mentions, and other external factors. These factors are important because search engines want to provide users with the most relevant results possible. For example, if two wedding websites have similar on-page content, the one with more high-quality backlinks from reputable sites will rank higher.

In addition to links, off-page optimization includes social media marketing, online reputation management, and brand promotion. Using these techniques can help you build credibility and trust with search engines, which can result in higher rankings and more organic traffic. For example, you can improve your off-page SEO by contributing to question-and-answer websites such as Stack Overflow and Quora. These sites can help you get your content in front of a new audience and generate more online reviews.

On-page optimization

On-page optimization is one of the most important aspects of SEO. It involves optimizing a particular web page on your site for a specific keyword to increase visibility and drive organic traffic. It includes everything from content to meta descriptions, ensuring that your site is optimized for search engines and user intent. It also focuses on the keywords used throughout your website and avoiding keyword stuffing, which can lead to Google penalties.

It also includes utilizing title tags, which are displayed on SERPs, and creating unique meta descriptions for each page. Using your targeted keyword in your title tag helps Search Engines understand what each page is about. However, it is important to limit your title tags to 50-60 characters to avoid being cut off in search results. Additionally, using a relevant keyword in your meta description can help improve your click-through rates. These simple on-page SEO tips can make a big difference in your search engine rankings.

Keyword research

Keyword research is the first step in SEO copywriting, and it's essential to create relevant content that attracts search engine traffic. Without it, your content may not rank in search engines, or you might use keywords that aren't popular among your audience. This course explains all the basics of keyword research, and it's easy to follow with its videos, demonstrations, and real-life examples.

Often, people try to optimize their websites by using keywords that aren't used by their target audiences. This mismatch is called keyword cannibalization, and it can lead to a low-quality website. Moreover, this can lead to a lack of engagement on the site, which is another indicator of poor quality.

However, you can avoid this issue by doing proper keyword research before starting your SEO journey. This will ensure that you use the right keywords, and you'll also make sure your content addresses the underlying search intent. For example, ecommerce keyword research should focus on transactional terms that are useful to buyers close to making a purchase.

Seo TrainingSeo Training CoursesFree Seo Training CourseSeo Marketing TrainingSeo Training CourseGoogle Seo Training CoursesSeo Training FreeBest Seo TrainingBest Seo Training CourseFree Seo Training OnlineSeo Training OnlineOnline Seo Training CourseFree Seo TrainingGoogle Seo TrainingSeo Training CertificationSeo Course TrainingAdvanced Seo Training Certified Seo Training Seo Training Seo Training Course sFree Seo Training CourseSeo Marketing TrainingSeo Training CourseGoogle Seo Training CoursesSeo Training FreeBest Seo TrainingBest Seo Training CourseFree Seo Training OnlineSeo Training OnlineOnline Seo Training CourseFree Seo TrainingGoogle Seo TrainingSeo Training CertificationSeo Course TrainingAdvanced Seo TrainingCertified Seo TrainingSeo TrainingSeo Training CoursesFree Seo Training CourseSeo Marketing TrainingSeo Training CourseGoogle Seo Training CoursesSeo Training Free

Free SEO Training From HubSpot

Description

RAW Paste Data

Recent Pastes